Info Product Creation: Process Steps

The process of creating an info product is very similar to the process of creating any other product but with some subtle differences. The main difference is that it’s almost certainly you that are going to be most affected by the success (or otherwise) of the product but that it’s very easy to become attached to a product idea and bury your head in the sand when everyone else tells you that it’s a dud. Follow these simple process steps to maximise the chance of creating a successful product.

1. Research

Your research doesn’t have to be extensive but it does have to take place.

Check whether there’s likely to be demand for the product you want to produce – read forums, look in places like Yahoo Answers, check Amazon, that kind of thing.

2. Is it a want or a need?

Wants are much stronger than needs.

Most of us don’t need an iPhone or the latest big screen television with cinema quality sound. But most of us want them!

Contrast that with 3-D televisions where the only people who want those seem to be the television producers – demand has been weak at best because most of us don’t want to have to sit in front of a television wearing weird glasses.

3. What’s it going to contain?

Before you start creating your new info product, you need to know what’s going to be included.

Make an outline for your proposed product.

An outline makes it easy to spot anything you’ve missed and include it before you get to the production stage for your info product. I find the best way to spot the kind of glaring omissions that often occur in products is to produce the outline and then set it aside – preferably overnight – before coming back to it with fresh eyes.

4. Start producing

Whether your info product is software, a PDF, videos or anything else, it needs to be produced!

Depending on the length of your product, you may produce it in a handful of sessions or it may take longer. But if you don’t start producing it, nothing is going to show for your initial planning work.

5. Edit your product

It pays to go back over your product and edit it.

Check for typos if it’s a PDF. Double check that your personal login details aren’t shown if it’s a video. Debug it if you’ve produced software of some sort. Whatever it takes to make sure that your product is ready to be launched.

6. Create a sales page and a download page

It’s unlikely that your sales page can just be “Buy my product”.

The chances are that you’ll need to persuade people to purchase and that’s the job of the sales page.

Let your voice come through on the page. And learn to tread the fine line between being a pushy salesman that everyone wants to avoid and not pushing hard enough.

A story often works well – people can identify with it and we drop our guard when stories are told.

7. Start promoting

You need to let the world know that your new product exists.

You could have the best product and the best sales letter but without promotion, your product will just be another page on the internet, buried amongst millions of other pages.

So make sure to set aside some time to promote your new product and give it the best possible chance of success.