Product Launch Tips

This formula presumes you’ve built a list. That’s a whole other system or article. Without a list, there will be no sales or activity. Very important that you read my other articles on how to build one.

Get personal with your subscribers. Turn a launch into a nice long conversation with the subscribers on your list. Invite them into your world. In doing so, they actually take on ownership of the product. They feel like they’ve created it with you. How?

Survey your list.

Suggestion: Growing tomatoes. Get your “list” to help you design your product. Gather data via responses. Use Survey Monkey or simply send an email with two or three questions…such as…”I get a lot of questions all the time about how to grow big, juicy tomatoes.”

“I’ve been thinking about creating a product (putting together a guide on how to do this) about growing spectacular tomatoes. What should I put in it? I want to make sure I cover all the bases. Here’s what I mean…If you and I were in the garden, what would your top two questions be?”

Hit your reply button and let me know.

Best Regards,

Your name

P.S. Yes, I’m serious. I really want to hear from you. Hit reply now and tell me what you would ask me.

Next step…

Take the responses from the questions you asked and sketch out a product design.

In your next email to them.

“What format would you like to get this in?”

EBook?

Hardcopy?

CD?

Video?

Hit reply and let me know how it would be most valuable to you.

P.S. I’m wondering how much to charge the rest of the world for this. Naturally, I’m going to give my subscribers a significant discount on the product, but what do you think the rest of the world should pay for a product like this?

Next step.

After gathering all the “data” see if there’s enough interest to create a product based on the replies.

If it’s in video form, make one, post it on your blog and send the link to your list and ask them to watch it (let them know you’re not a professional videographer,) but this is one of my best tips or secrets. Why don’t you watch it and let me know what you think.

THIS BUILDS SOCIAL PROOF VIA WEB 2.0

People log onto your blog, see your videos and make comments. (Be prepared for some that criticize (constructively hopefully) your lighting, the sound, etc.) Remember, it’s the INFORMATION people are searching for. Your job is to give them the highest quality INFORMATION in the easiest to digest and apply method.

This is very broad stroke but illustrates one method of creating a product that is in demand. Not one you think will sell.