Info Product Creation: Process Steps

The process of creating an info product is very similar to the process of creating any other product but with some subtle differences. The main difference is that it’s almost certainly you that are going to be most affected by the success (or otherwise) of the product but that it’s very easy to become attached to a product idea and bury your head in the sand when everyone else tells you that it’s a dud. Follow these simple process steps to maximise the chance of creating a successful product.

1. Research

Your research doesn’t have to be extensive but it does have to take place.

Check whether there’s likely to be demand for the product you want to produce – read forums, look in places like Yahoo Answers, check Amazon, that kind of thing.

2. Is it a want or a need?

Wants are much stronger than needs.

Most of us don’t need an iPhone or the latest big screen television with cinema quality sound. But most of us want them!

Contrast that with 3-D televisions where the only people who want those seem to be the television producers – demand has been weak at best because most of us don’t want to have to sit in front of a television wearing weird glasses.

3. What’s it going to contain?

Before you start creating your new info product, you need to know what’s going to be included.

Make an outline for your proposed product.

An outline makes it easy to spot anything you’ve missed and include it before you get to the production stage for your info product. I find the best way to spot the kind of glaring omissions that often occur in products is to produce the outline and then set it aside – preferably overnight – before coming back to it with fresh eyes.

4. Start producing

Whether your info product is software, a PDF, videos or anything else, it needs to be produced!

Depending on the length of your product, you may produce it in a handful of sessions or it may take longer. But if you don’t start producing it, nothing is going to show for your initial planning work.

5. Edit your product

It pays to go back over your product and edit it.

Check for typos if it’s a PDF. Double check that your personal login details aren’t shown if it’s a video. Debug it if you’ve produced software of some sort. Whatever it takes to make sure that your product is ready to be launched.

6. Create a sales page and a download page

It’s unlikely that your sales page can just be “Buy my product”.

The chances are that you’ll need to persuade people to purchase and that’s the job of the sales page.

Let your voice come through on the page. And learn to tread the fine line between being a pushy salesman that everyone wants to avoid and not pushing hard enough.

A story often works well – people can identify with it and we drop our guard when stories are told.

7. Start promoting

You need to let the world know that your new product exists.

You could have the best product and the best sales letter but without promotion, your product will just be another page on the internet, buried amongst millions of other pages.

So make sure to set aside some time to promote your new product and give it the best possible chance of success.

Bad Credit Commercial Loans – Give Your Vision A Reality

Usually, bad credit commercial loans pass on purposely to the assistance of loans to entrepreneurs having adverse credit history for their existing or planned businesses. Most typically, bad credit commercial loans are done through a bank or some other major high street lenders. Many commercial institutions offer small business loans that are especially designed to fit the needs of a variety of the borrowers at their businesses.

Although borrowers having bad credit history get negative response applying for any sort of loans, coming of bad credit commercial loans has solved the borrowers’ borrowing problems. There are two types of bad credit commercial loans i.e., secured and unsecured. The former forms of bad credit commercial loans contain collateral placing as of borrowers’ securities in the future, whereas pledging placing do not matter regarding these forms of bad credit commercial loans.

There are many lenders available online and offline for bad credit commercial loans. Candidates i.e., bankrupts, arrears, defaulters, IVAs, and CCJs, need to carry with them their current credit scores. Reviewing the current credit scores, the lending authority see through the borrowers’ financial capability and repayment capacity. After, lenders bestow the borrowers with bad credit commercial loans to the borrowers.

If you decide that you want to finance business through bad credit commercial loans, ensure that you visit a number of different lenders, such as commercial institutions and high street lenders. Review your options carefully so that you can choose the lending option that is best suited for your business and for your current financial situation.

In the recent past, the provision of bad credit commercial loans online has given the processing of bad credit commercial loans a good speed. Now, borrowers have to fill in a simple application forms, and rest they have to search out a lender. That many lenders are present online borrowers find options selecting in between.

Preparing Your Website For a Pre-Launch

What Is A Pre-launch?

A lot of famous marketers preach what they practice about the pre-launch phase. It is one of the most important phases to launching a website. A lot of people overlook this and don’t focus enough on it, usually skipping straight to launching their website. What the pre-launch does is it creates a buzz and anticipation for your website. You want to get the message out to world that your website is launching soon and what you are offering is going to be fantastic.

Getting The Word Out To Your Audience

Just like marketing a product, service or website, there are some key elements that you must do in order to attract the target market to see your offer. Running a pre-launch is not much different and there are some similar concepts that are very effective.

* Leak A Free Resource. Give away your strongest resource like an ebook, podcast, video interview of your products or services. If your resource provides good quality content, it will attract a lot of attention and most likely be one of your best lead generators. Usually when you give something away for free and people see value, they will recommend and get others to try through word of mouth. Once they have opt-in into your email list, continue to provide them will more updates on your website launch over the coming days or weeks.

* Market Through A Blog. Create a blog just for this launch so people can come back to see your updates. Upload great content every few days such as audio and video demonstrations or interviews with experts. You can do it more frequently leading up to the week prior to the launch to encourage more people to visit. Furthermore create social proof by asking these visitors to leave comments and to share the content around.

* Ask People In Forums To Test Drive. Using forums to create the buzz is also a smart and effective method. Look for topics relating to your launch and share some information within the posts. Offer a small group to come and “test drive” the beta version of the website before the launch. It will create more anticipation and you will attract more people to the pre-launch.

* Email Your Family & Friends. Your closest friends and family will always be there to support you, no matter if you are selling dog food to selling ebooks online. Tell them about the launch and they will send their friends to the website just to have a look. You may get a top affiliate marketer seeing your website who is friends with one of your relatives and he may just recommend the website to his list.

* Form Joint Venture Partners. These are people with large lists who have a strong influence in the target market you are launching your website into. Approach top bloggers and experts in the your market and ask them to promote your pre-launch and in return offer them to see the complete website and test trial it before the launch date or something that would benefit them. Additionally it’s important that you build a relationship with these people and not just send a blast of emails out to them. Remember it’s your reputation on the line as well and you want to make sure that your joint ventures will be there for the long term.

Your Pre-launch Systems

As part of your pre-launch you will want to make sure you are capturing all the leads that are coming from all your marketing efforts. Prior to marketing you will want to have these systems and web pages in place:

* An Auto Responder. Aweber is an auto responder I highly recommend and talked about many times in the past. YOU need to make sure this is one system you have in place prior to your pre-launch. It will save you hundreds of hours in the future when you do launch your website. Furthermore you will be able to utilise the power of automatic follow ups which is crucial in keeping in contact with your subscribers.

* Coming Soon Page. Create a page on your main site that you says “Coming Soon” with a date letting people know when you will be going live. I recommend getting a programmer or someone to install a javascript with the countdown timers that says “7 days, 2 hours, 23 minutes, 10 seconds until launch”. People love to see that and will come back regularly to check the time to make sure they are not missing out. Also you need to have a name and email capture field at minimum on your “Coming Soon” page to allow for people to subscribe to the updates. This is where your auto responder plays a vital role. If you don’t know how to set this up, ask me and I’ll send you an email on how to do it.

* Pre-Launch Sales Letter. This is a sales letter written specifically for your joint venture partners and other top level marketers that are helping you to promote your pre-launch. What you want to include in this letter is what you would like them to do for you to promote the pre-launch and also what they will receive in return. It needs to be personal and provide them what is going to happen after the pre-launch and how will they benefit from helping you promote your website. It’s a very effective way to attract a lot of people to your website if your joint venture partner has a large list.

Simply take one or two of these methods, focus on them and do them really well, and I am sure you will have a successful pre-launch. Any comments or feedback on pre-launches please write them below.