Launch Your Dreams!

Just about everyone has dreamt of one day being their own boss, owning their own business and doing what they love to do. Whether you love to cook and want to open your own restaurant or you have designers eye and would like to open a staging or design company. The only thing stopping you is YOU!

All great businesses start with an idea. However a great idea cannot be set into fruition without drive, motivation and perseverance. I know what you’re thinking; what about capital, cash, dollars, dough, funds, greenbacks, money, moo-la. Well, some capital maybe necessary depending on what type of business you’re launching. We will get into creative ways to get started with little or no capital as well as some ways to generate capital in other articles. Just remember that the most important capital in your business is you. If you’re driven, passionate and focused it will overflow to your partners, employees, colleagues, and so on.

So, what do you love to do? What are you passionate about? What do you have a lot of knowledge and experience in? What do people ask your advice for? Where do you see yourself in 5, 10, 20, years? What can you see yourself doing as an Entrepreneur? Think about these questions and create a business plan. It doesn’t have to be an elaborate one at first but consider it a roadmap and try to take all things into consideration. First and foremost, start up costs if applicable: rent/occupancy, website, payroll, taxes, utilities, phone, internet, equipment, inventory, supplies, loans, professional dues, insurance, advertising, gas/transportation, shipping etc… It’s no secret that many businesses fail in the first few years and in my view it’s mostly due to poor pre-planning. Some prospective entrepreneurs plan their vacations more thoroughly than they plan for their business. They plan for what if scenarios and have alternate plans prepared. The same approach should be applied when starting a business but it should be much more thorough. A good business plan is not only to help your banker understand your vision, which is critical to any financing request. It also helps you focus ideas and strategies, and measure their effectiveness down the road.

Make sure you do your due diligence, research what needs to be completed before you can conduct business legally and properly in your city / state or contact an online incorporation service that can prepare the proper documentation for you. Know your competition; you should know your competition better than they know themselves. This is going to go a long way in marketing your company as well as overall customer satisfaction. You might gather vital intelligence on what they’re doing during a slow economy and be better prepared to respond. If you plan and prepare more effectively than your competition, you could benefit if they can no longer meet their customers’ needs or keep them satisfied.

Know your customers, find out who any and all of your potential customers can be and plan or market accordingly. Customer relationships are everything in business and will keep you going when things get tough. In fact, the bonds of enduring relationships are forged in hard times, so here are three important steps to take: First, engage your customers in regular dialog on how an economic downturn is affecting them or their business, how they might respond when things slow down, and then be prepared to offer solutions. Second; provide unparalleled customer service. Being honest and responsive will help set you apart from your competitors. Last but not least; reward your best customers by adding value to the relationship, e.g., more lenient payment terms, employee or referral discounts, loyalty rewards. Plan for long-term success with longer term contracts (if applicable); ask your satisfied customers how you could increase the business you do with them. You might propose a discount to customers who agree to sign a long-term contract or who are willing to pay cash up front for contracted products or services. The notion of receiving cash up front is attractive because it feeds your cash flow and can make it easier to receive favorable financing from a bank. If you are willing to trade some income for some security, then both parties win.

If you’re a startup be prepared for what Bankers look for when you approach them for financing. As a startup, you must convince your banker by your Business Plan that your business will be successful. We will get into that in more detail in the next paragraph. Since your business is new, the bank will look closely at how you’ve repaid personal debts. Get a copy of your credit report. Address any problems up front. A bank doesn’t want to provide all the money to start your business. The amount you invest from your personal assets shows how confident you are in your ability to manage a profitable business. Collateral, the bank needs to have something with which to secure the loan. You can provide information on this in your financial statements. This will show assets, liabilities, and owner’s equity. Show how you’ll repay the loan with a monthly cash flow projection. Include details about the assumptions you used. A Business plan will help the banker understand your vision, critical to your financing request. It also helps you focus ideas and strategies, and measure their effectiveness down the road. Last but not least; You should have experience and expertise to success in your industry. Prepare a professional resume or biography that demonstrates this.

As mentioned previously you must create your most valuable Document, Your Business Plan. You should know, Your Business Plan should not be created just to obtain a loan. The Business Plan should keep you focused, get your employees and partners engaged, and should be flexible so that you can make adjustments and modifications as things change. It can also determine whether you are ready to go into business. You may not think you need a business plan or just don’t understand why it is so important to have one. A sound business plan will help build your business, weather market fluctuations, manage sudden growth, and prepare for changing business conditions. It will help you manage your business better. Here are three reasons why:

First: Objectivity – You will be better able to identify areas of weakness and strength, identify needs you might otherwise overlook, find opportunities early, and starts planning to best achieve business goals.

Second: Efficient Management – If completed properly, the finished product will help you manage your business and work effectively toward its success. But only if you implement what you’ve written, and measure results against projections. Don’t put it in a file and forget about it. Lack of planning is why more than half of all new businesses fail in the first five years.

Third: State Your Vision – Your employees, investors, and lenders will understand your vision if you have a well written plan that provides the basis for your financing proposal. If your venture is marginal, the business plan will show you why, and help you steer clear of the high tuition of learning through business failure.

Every Business Plan should include: Cover Page, Overview, Business Description, Product/Service, The Market, Your Competition, Business Location, Management, Personnel, Intended use of Financing, Desired Results from Financing, Financial Data/Accounting System, Risk Analysis and Rationales for your projections.

Good Luck!

The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.

Info Product Creation: Process Steps

The process of creating an info product is very similar to the process of creating any other product but with some subtle differences. The main difference is that it’s almost certainly you that are going to be most affected by the success (or otherwise) of the product but that it’s very easy to become attached to a product idea and bury your head in the sand when everyone else tells you that it’s a dud. Follow these simple process steps to maximise the chance of creating a successful product.

1. Research

Your research doesn’t have to be extensive but it does have to take place.

Check whether there’s likely to be demand for the product you want to produce – read forums, look in places like Yahoo Answers, check Amazon, that kind of thing.

2. Is it a want or a need?

Wants are much stronger than needs.

Most of us don’t need an iPhone or the latest big screen television with cinema quality sound. But most of us want them!

Contrast that with 3-D televisions where the only people who want those seem to be the television producers – demand has been weak at best because most of us don’t want to have to sit in front of a television wearing weird glasses.

3. What’s it going to contain?

Before you start creating your new info product, you need to know what’s going to be included.

Make an outline for your proposed product.

An outline makes it easy to spot anything you’ve missed and include it before you get to the production stage for your info product. I find the best way to spot the kind of glaring omissions that often occur in products is to produce the outline and then set it aside – preferably overnight – before coming back to it with fresh eyes.

4. Start producing

Whether your info product is software, a PDF, videos or anything else, it needs to be produced!

Depending on the length of your product, you may produce it in a handful of sessions or it may take longer. But if you don’t start producing it, nothing is going to show for your initial planning work.

5. Edit your product

It pays to go back over your product and edit it.

Check for typos if it’s a PDF. Double check that your personal login details aren’t shown if it’s a video. Debug it if you’ve produced software of some sort. Whatever it takes to make sure that your product is ready to be launched.

6. Create a sales page and a download page

It’s unlikely that your sales page can just be “Buy my product”.

The chances are that you’ll need to persuade people to purchase and that’s the job of the sales page.

Let your voice come through on the page. And learn to tread the fine line between being a pushy salesman that everyone wants to avoid and not pushing hard enough.

A story often works well – people can identify with it and we drop our guard when stories are told.

7. Start promoting

You need to let the world know that your new product exists.

You could have the best product and the best sales letter but without promotion, your product will just be another page on the internet, buried amongst millions of other pages.

So make sure to set aside some time to promote your new product and give it the best possible chance of success.