Preparing Your Website For a Pre-Launch

What Is A Pre-launch?

A lot of famous marketers preach what they practice about the pre-launch phase. It is one of the most important phases to launching a website. A lot of people overlook this and don’t focus enough on it, usually skipping straight to launching their website. What the pre-launch does is it creates a buzz and anticipation for your website. You want to get the message out to world that your website is launching soon and what you are offering is going to be fantastic.

Getting The Word Out To Your Audience

Just like marketing a product, service or website, there are some key elements that you must do in order to attract the target market to see your offer. Running a pre-launch is not much different and there are some similar concepts that are very effective.

* Leak A Free Resource. Give away your strongest resource like an ebook, podcast, video interview of your products or services. If your resource provides good quality content, it will attract a lot of attention and most likely be one of your best lead generators. Usually when you give something away for free and people see value, they will recommend and get others to try through word of mouth. Once they have opt-in into your email list, continue to provide them will more updates on your website launch over the coming days or weeks.

* Market Through A Blog. Create a blog just for this launch so people can come back to see your updates. Upload great content every few days such as audio and video demonstrations or interviews with experts. You can do it more frequently leading up to the week prior to the launch to encourage more people to visit. Furthermore create social proof by asking these visitors to leave comments and to share the content around.

* Ask People In Forums To Test Drive. Using forums to create the buzz is also a smart and effective method. Look for topics relating to your launch and share some information within the posts. Offer a small group to come and “test drive” the beta version of the website before the launch. It will create more anticipation and you will attract more people to the pre-launch.

* Email Your Family & Friends. Your closest friends and family will always be there to support you, no matter if you are selling dog food to selling ebooks online. Tell them about the launch and they will send their friends to the website just to have a look. You may get a top affiliate marketer seeing your website who is friends with one of your relatives and he may just recommend the website to his list.

* Form Joint Venture Partners. These are people with large lists who have a strong influence in the target market you are launching your website into. Approach top bloggers and experts in the your market and ask them to promote your pre-launch and in return offer them to see the complete website and test trial it before the launch date or something that would benefit them. Additionally it’s important that you build a relationship with these people and not just send a blast of emails out to them. Remember it’s your reputation on the line as well and you want to make sure that your joint ventures will be there for the long term.

Your Pre-launch Systems

As part of your pre-launch you will want to make sure you are capturing all the leads that are coming from all your marketing efforts. Prior to marketing you will want to have these systems and web pages in place:

* An Auto Responder. Aweber is an auto responder I highly recommend and talked about many times in the past. YOU need to make sure this is one system you have in place prior to your pre-launch. It will save you hundreds of hours in the future when you do launch your website. Furthermore you will be able to utilise the power of automatic follow ups which is crucial in keeping in contact with your subscribers.

* Coming Soon Page. Create a page on your main site that you says “Coming Soon” with a date letting people know when you will be going live. I recommend getting a programmer or someone to install a javascript with the countdown timers that says “7 days, 2 hours, 23 minutes, 10 seconds until launch”. People love to see that and will come back regularly to check the time to make sure they are not missing out. Also you need to have a name and email capture field at minimum on your “Coming Soon” page to allow for people to subscribe to the updates. This is where your auto responder plays a vital role. If you don’t know how to set this up, ask me and I’ll send you an email on how to do it.

* Pre-Launch Sales Letter. This is a sales letter written specifically for your joint venture partners and other top level marketers that are helping you to promote your pre-launch. What you want to include in this letter is what you would like them to do for you to promote the pre-launch and also what they will receive in return. It needs to be personal and provide them what is going to happen after the pre-launch and how will they benefit from helping you promote your website. It’s a very effective way to attract a lot of people to your website if your joint venture partner has a large list.

Simply take one or two of these methods, focus on them and do them really well, and I am sure you will have a successful pre-launch. Any comments or feedback on pre-launches please write them below.

Product Launch Tips

This formula presumes you’ve built a list. That’s a whole other system or article. Without a list, there will be no sales or activity. Very important that you read my other articles on how to build one.

Get personal with your subscribers. Turn a launch into a nice long conversation with the subscribers on your list. Invite them into your world. In doing so, they actually take on ownership of the product. They feel like they’ve created it with you. How?

Survey your list.

Suggestion: Growing tomatoes. Get your “list” to help you design your product. Gather data via responses. Use Survey Monkey or simply send an email with two or three questions…such as…”I get a lot of questions all the time about how to grow big, juicy tomatoes.”

“I’ve been thinking about creating a product (putting together a guide on how to do this) about growing spectacular tomatoes. What should I put in it? I want to make sure I cover all the bases. Here’s what I mean…If you and I were in the garden, what would your top two questions be?”

Hit your reply button and let me know.

Best Regards,

Your name

P.S. Yes, I’m serious. I really want to hear from you. Hit reply now and tell me what you would ask me.

Next step…

Take the responses from the questions you asked and sketch out a product design.

In your next email to them.

“What format would you like to get this in?”

EBook?

Hardcopy?

CD?

Video?

Hit reply and let me know how it would be most valuable to you.

P.S. I’m wondering how much to charge the rest of the world for this. Naturally, I’m going to give my subscribers a significant discount on the product, but what do you think the rest of the world should pay for a product like this?

Next step.

After gathering all the “data” see if there’s enough interest to create a product based on the replies.

If it’s in video form, make one, post it on your blog and send the link to your list and ask them to watch it (let them know you’re not a professional videographer,) but this is one of my best tips or secrets. Why don’t you watch it and let me know what you think.

THIS BUILDS SOCIAL PROOF VIA WEB 2.0

People log onto your blog, see your videos and make comments. (Be prepared for some that criticize (constructively hopefully) your lighting, the sound, etc.) Remember, it’s the INFORMATION people are searching for. Your job is to give them the highest quality INFORMATION in the easiest to digest and apply method.

This is very broad stroke but illustrates one method of creating a product that is in demand. Not one you think will sell.

Commercial Loans – Take All Aspects In Consideration

As the saying goes, taking a loan is easier than surviving with it. A shrewd businessman is one who borrow but with an eye to repay it as soon as possible. Sometimes, business requirements arise because you get a new business order hat is hard to manage within your own business funds. You obviously cannot afford to lose big business opportunity only because the funds are not there.

These and other similar situations force you to take help of external sources of financing. These sources may be temporary or permanent, depending on the nature of funding. Large body corporate often have huge financial needs, and therefore, they resort to public financing by inviting deposits or going for a ‘rights issue’ meant for the existing shareholders. On the other hand, a new business concern or sole proprietorship undertaking would obviously not be able to take benefit of that sort – neither are these meant for them.

Before applying for commercial loans, first of all decide the type of debt financing that your business firm will be comfortably able to get. If you do not own any property in the name of firm, secured commercial business loans are out of question. You will have to rely on loans that do not require any security. These loans will offer you a limited amount – upto £25,000. The interest rate is likely to be little more than what you can get by pledging some property. The amount of loan that you can qualify for can be increased by involving some property in the loan transaction.