Info Product Creation: Process Steps

The process of creating an info product is very similar to the process of creating any other product but with some subtle differences. The main difference is that it’s almost certainly you that are going to be most affected by the success (or otherwise) of the product but that it’s very easy to become attached to a product idea and bury your head in the sand when everyone else tells you that it’s a dud. Follow these simple process steps to maximise the chance of creating a successful product.

1. Research

Your research doesn’t have to be extensive but it does have to take place.

Check whether there’s likely to be demand for the product you want to produce – read forums, look in places like Yahoo Answers, check Amazon, that kind of thing.

2. Is it a want or a need?

Wants are much stronger than needs.

Most of us don’t need an iPhone or the latest big screen television with cinema quality sound. But most of us want them!

Contrast that with 3-D televisions where the only people who want those seem to be the television producers – demand has been weak at best because most of us don’t want to have to sit in front of a television wearing weird glasses.

3. What’s it going to contain?

Before you start creating your new info product, you need to know what’s going to be included.

Make an outline for your proposed product.

An outline makes it easy to spot anything you’ve missed and include it before you get to the production stage for your info product. I find the best way to spot the kind of glaring omissions that often occur in products is to produce the outline and then set it aside – preferably overnight – before coming back to it with fresh eyes.

4. Start producing

Whether your info product is software, a PDF, videos or anything else, it needs to be produced!

Depending on the length of your product, you may produce it in a handful of sessions or it may take longer. But if you don’t start producing it, nothing is going to show for your initial planning work.

5. Edit your product

It pays to go back over your product and edit it.

Check for typos if it’s a PDF. Double check that your personal login details aren’t shown if it’s a video. Debug it if you’ve produced software of some sort. Whatever it takes to make sure that your product is ready to be launched.

6. Create a sales page and a download page

It’s unlikely that your sales page can just be “Buy my product”.

The chances are that you’ll need to persuade people to purchase and that’s the job of the sales page.

Let your voice come through on the page. And learn to tread the fine line between being a pushy salesman that everyone wants to avoid and not pushing hard enough.

A story often works well – people can identify with it and we drop our guard when stories are told.

7. Start promoting

You need to let the world know that your new product exists.

You could have the best product and the best sales letter but without promotion, your product will just be another page on the internet, buried amongst millions of other pages.

So make sure to set aside some time to promote your new product and give it the best possible chance of success.

Winning With An Imperfect Product And Failing With A Perfect Product

I recently read an article about the biggest technological products flop of the decade. Amazingly, products from Apple INC, Microsoft and some great companies were on the list. These products failed despite the huge investment the companies made into them and great launching concepts.

Most of us are aware of products like iPod, iTunes, iPhone and iPad but are you aware that there are products like Newton Message Pad, Portable Macintosh, and Apple Pippin? The first set of products represent ultra successful products that every company would want to own while the second set of products had woeful failures that no company would want to be associated with.

The common denominator among the two sets of products is that Apple incorporated made them all under Steve Job.

I also was privileged to read an article on Bloomberg.com about the iPad. The article was saying something like why the iPad will fail because for one, its name was derogatory to women who used sanitary pads. They even advised Apple to make a name change before launching the product which they referred to as a thin piece of glass on aluminum.

So, why does every great company with great products also have a long list of products that failed and what lesson can we learn from this?

This is key for anyone that wants to succeed in business whether online or offline. If you do not learn this lesson your business will either never take off or the business will be a one year wonder then fizzle out.

The secret behind this action can be found in an advice King Solomon gave during a banquet in his palace. The king was once surrounded by princes from other nations who noticed that Gold and silver, which were very precious in their countries, were treated like ordinary sand in Jerusalem. They asked King Solomon to explain the secret to acquiring so much gold and silver to them.

Solomon told them what every great company has learnt and which everyone that wants to achieve greatness must also learn. The king said “Sow your seeds in the morning and in the evening do not withhold your seeds from the field because you do not know which one will grow or if both of them will produce fruits.

Some of the princes got what he said while others did not. Some of my reader would have gotten the secret but for those who have not; this is what he was saying. If you start a company, never rely on one product even if it looks like it will be your path to prosperity. You must keep on making new products and delivering new services.

Some of your products will do very well while some that seem to have great potentials will fail woefully. The only way to find out the products that will sell and those that will not, is to put them out into the market place.

Never sit down on your desk and conclude that a product will not sell. If you are not sure about a product, do a trial marketing of it for some time and let the market help you decide.

Also do not be ashamed if a product you had so much faith in fails in the market place. As a writer, I have written articles I felt people will love but less than twenty people read it. I have also written articles which I felt reluctant to publish because I felt they did not meet what readers will like, only to have hundreds of people reading it.

My principle now is just to keep writing and posting. I now allow the readers to decide which of my articles are great. This though, does not wipe away my disappointment when people do not like what I think they should like.

So, let us learn from Apple under Steve Jobs. Let us keep making products and services despite the success or failure of our last project. Only our customer will reward us. They might pick none of our products, one product or all our products. You never know which it will be if you stop at one product.

A Brief About The Process of Product Branding

The product that you have manufactured might be great in terms of technology and invention. However, it does not mean that you will be able to sell that product easily in the market. Any great idea can turn into a major failure if it is not targeted at the right masses and if it fails to connect with the buyers.

Product branding is a part of brand building strategy. This type of branding does not deal with the promotion of your brand or company. It just focuses on the product and the ways, which can be used to promote it specifically in the market.

The very first step is to come up with a product. It is easy. There’s no difficulty in pursuing an idea and launching it in the market. Whether it will be popular or whether you will be able to sell it in the market is the bigger concern. This is the first step of product branding. If you have to come up with a product that immediately attracts the attention of the masses, you must start with the usability. Think of the things that you would love to have in your day-to-day life, which will make your life easier. If you can create something that will be required by people quite often, you have a great chance of attaining high profits by selling that product.

You may also try combining a couple of things to create a product that can suffice for both their uses. Your new product may offer features that don’t exist separately.

The next step is to design that product into something that can be sold easily. This is the most crucial stage of product branding. The design should be attractive. It should be able to connect with the audience. It should explain your product. While looking after all these things, you must also look after the cost. For any product launch, you will be required to indulge in mass production. Thus, you must look after your budget as well.

After that, you have to decide your target audience. Whatever promotions follow before or after the launch of your product, they must be created keeping that audience in mind. The aim is to connect with your buyer on an emotional level. The promotions must generate an interest in your potential buyers. They must feel the need to purchase and try your product.