Info Product Creation: Process Steps

The process of creating an info product is very similar to the process of creating any other product but with some subtle differences. The main difference is that it’s almost certainly you that are going to be most affected by the success (or otherwise) of the product but that it’s very easy to become attached to a product idea and bury your head in the sand when everyone else tells you that it’s a dud. Follow these simple process steps to maximise the chance of creating a successful product.

1. Research

Your research doesn’t have to be extensive but it does have to take place.

Check whether there’s likely to be demand for the product you want to produce – read forums, look in places like Yahoo Answers, check Amazon, that kind of thing.

2. Is it a want or a need?

Wants are much stronger than needs.

Most of us don’t need an iPhone or the latest big screen television with cinema quality sound. But most of us want them!

Contrast that with 3-D televisions where the only people who want those seem to be the television producers – demand has been weak at best because most of us don’t want to have to sit in front of a television wearing weird glasses.

3. What’s it going to contain?

Before you start creating your new info product, you need to know what’s going to be included.

Make an outline for your proposed product.

An outline makes it easy to spot anything you’ve missed and include it before you get to the production stage for your info product. I find the best way to spot the kind of glaring omissions that often occur in products is to produce the outline and then set it aside – preferably overnight – before coming back to it with fresh eyes.

4. Start producing

Whether your info product is software, a PDF, videos or anything else, it needs to be produced!

Depending on the length of your product, you may produce it in a handful of sessions or it may take longer. But if you don’t start producing it, nothing is going to show for your initial planning work.

5. Edit your product

It pays to go back over your product and edit it.

Check for typos if it’s a PDF. Double check that your personal login details aren’t shown if it’s a video. Debug it if you’ve produced software of some sort. Whatever it takes to make sure that your product is ready to be launched.

6. Create a sales page and a download page

It’s unlikely that your sales page can just be “Buy my product”.

The chances are that you’ll need to persuade people to purchase and that’s the job of the sales page.

Let your voice come through on the page. And learn to tread the fine line between being a pushy salesman that everyone wants to avoid and not pushing hard enough.

A story often works well – people can identify with it and we drop our guard when stories are told.

7. Start promoting

You need to let the world know that your new product exists.

You could have the best product and the best sales letter but without promotion, your product will just be another page on the internet, buried amongst millions of other pages.

So make sure to set aside some time to promote your new product and give it the best possible chance of success.

Lahore Smart City | Installment & Payment Plan | Location & Map

Have you ever desired to build your home in the opportunistic city of Lahore? If your answer is yes, then being the residents of Pakistan, we all know how much charisma Lahore has held among the other cities of Pakistan. Lahore has always gathered the attention of a maximum number of residents in Pakistan due to the city’s enormous number of opportunities and lively vibe.

The Masters Real Estate has it’s headquartered in the mesmerizing city of Lahore that allures you with its remarkable nightlife and grooming potential. Well, we all know that the establishment of residential and commercial projects requires a keen observation of location, payment plans, and other aspects of the targeted residential colony.

This matter restricts the development of a building and acts as a serving building to human races in the long run and represents a construction company symbol. Keeping in view all the essential considerations, The Masters Real Estate have come up with such a wholesome project that will fulfill all the prevailing demands of the customers in the market. As we have comprehended, the real estate industry and the requirements of investors engaged in this field have revolutionized and updated with the upskilled approach. This change is necessary for leading the world of construction and the real estate world.

To enjoy the international standard of livings and introduce the elite infrastructural and architectural domains of real estate in Pakistan, we all require a sturdy platform to accomplish this desire. Fortunately, the Masters Real Estate have achieved this milestone in the face of Lahore Smart City. It has ranked as the no.1 Smart city of Pakistan with outclass plans and strategies to serve its residents. Although the vast networking criteria of Masters Real Estate do have dealings in other majestic projects of real estate, the attention-seeking project that completes the family of masters’ real estate is Lahore smart city.

The captivating features regarding smart city Lahore is that it ticks all the boxes that a standard individual admires about a housing and commercial city and furnishes almost all the basic amenities of life. We have compiled precise yet solid information regarding the perspectives of Lahore Smart City that will make you feel free after knowing how accessible and affordable Lahore smart city has been established. Lahore Smart City is the best choice in Lahore to avail. It uplifts your living standards as it is the authorized version of Capital Smart city Lahore and inhibits all the qualities present in the smart city of Islamabad.

LAHORE SMART CITY- LOCATION MAP
Before finalizing the purchase of residential plots, the influencing factor that everyone keeps in focus is the location of that housing project, as its one of that decision regarding the real estate property that remain unaltered. The plot that you will own will go to serve you and your descendants in the coming future.

Lahore Smart City has succeeded in scoring the best location in Lahore that will cherish its residents will all the facilities of life as it holds the limitless area of 600 acres with everlasting plans incorporated regarding the future construction plans. After becoming the core partner of Masters Real Estate, the level of satisfaction in customers has also elevated due to the tireless efforts of their teams.

The planners of Lahore smart city have critically chosen this vast land area after analyzing each aspect relating to its accessibility in every eminent part of Lahore and its surrounding territory. If you belong to such a profession that requires intermittent traveling, then Lahore Smart city is a perfect choice and makes you comfortable in your journey.

The approaching distance of Lahore Smart City from the M2 motorway, N-5 national highway, Lahore bypass, and Kala Shah Kaku railway station will allow you to enter the vicinity of smart city Lahore in no time. The famous roads of Lahore city are also at a distance of few kilometers from this iconic city. Another added benefit of the iconic location of Lahore Smart City is that the new campus of UET, which is the world-class engineering institute of Pakistan, has been allocated on the western side of the residential society.

Whether you plan to purchase a plot in Lahore Smart city or develop a commercial project, it will pay you back in terms of sustainable development strategies of Masters Real Estate and Lahore Smart city.

LAHORE SMART CITY- MASTER PLAN
Every next person who looks for some property in Lahore first checks that either the targeted project has some international collaborative partners or not. While searching for housing or commercial projects to accomplish their dreams regarding the construction of residences and commercial units, international and elite national partners will make you become a topper in the whole list of real estate projects.

Incoherent with all these factors, Masters Real Estate has also become a trustworthy partner of Lahore Smart city. It has partnered with some renowned companies that have worked as the master planners of this prestigious project.

If we look at national companies that have contributed to Lahore Smart City, they have also marked some evident marks in real estate. It includes Habib Rafique Private Limited and Future development Holdings that worked as their developers.

The magical stance created by these two companies in some of the remarkable projects of Pakistan reveals the worth of their construction work. Habib Rafique Pvt Limited and FDHL, both companies, have incorporated their expertise and human resources to bestow a reliable project of smart city Lahore in Pakistan.

The international firms that have played a pivotal in uplifting this project to global ranks include Surbana Jurong (Pvt.) Ltd, DSA Architects International, Designed consulting engineers (Pvt) Ltd, and cracknel. Many other lucrative and leading companies will make you feel satisfied while booking a plot in Lahore Smart City.

SMART CITY LAHORE- INSTALLMENT & PAYMENT PLAN
Another significant and attention-seeking aspect in property dealing is finances and payment plans. It’s one of the sensitive features that every investor considers before taking into account any other thing. Congrats! Lahore Smart City has just rectified all the worries regarding the payments of plots and another commercial unit. The concerned clients can pay in feasible installments that will protect them from the economic burden and allow them to enjoy the satisfaction of becoming the owners of plots.

Smart city Lahore’s payment plan has just solved all the troubles with its excellent payment plan. The Masters Real Estate have also introduced some great payment plans for their privileged customers looking forward to booking plot in Lahore smart city. The person intending to purchase a plot conveniently in accessing the most affordable yet enticing site for their dream project can approach Masters Real Estate to make them free from all troubles.

A comprehensive overview of the smart city Lahore payment plan elaborates the payments of various residential plots sold at Lahore smart city.

125 sq yards or 5 Marla housing plot costs you approximately 2.1 million in the executive block and 2.2 Rs million in the overseas block.
The plot of 10 Marlas or 250 Square yards demands an amount of 4.4 million rupees.
The price of 1 Kanal plot is 7.1 Rs million.
Lahore smart city has an accessible installment plan of 2 years for residential plots that requires a negligible booking payment of approximately 20%. The installment plan operates for the required tenure with 14 quarterly installments. It means that the plot owner will pay the installment every three months and remain free from every month’s charges. The above payment plan gives you an estimate of payments for various plot sizes in Lahore Smart City.

A detailed plan regarding the booking procedure and installment plan will provide you with a detailed overview supplied to you by capable staff members of Masters Real Estate. The team of eligible members will tell and reveal every step of booking and A to Z that will make you feel relieved after getting such honest and straightforward services.

The slogan of Masters Real Estate acclaims that their clients are masters, so masters’ real estate prove it by their loyal and reliable real estate services. Don’t miss this opportunity of making your dreams come true through the forum of Masters Real Estate.

Launching A Brand At The Super Bowl With “Dreadful” Packaging

I picked this up on the news this week and was interested to hear Ad Age critic Bob Garfield’s take on the Super Bowl ad for American Home Health. Although he loved the ad, he hated the packaging and in most cases the packaging is what will sell the product — or not.

This is a direct quote about the product and packaging. “You can go to great lengths to prevent germs wearing a biohazard suit 24/7 or you can use the new PS line of disinfectants. A solid product intro despite dreadful packaging and logotype.”

With each Super Bowl 30-second time slot costing a record $2.5 million – or $83,333 per second, you would think the company would have all their ducks (not AFLAC) in a row when it comes to product packaging. I remember the American Home Health ad, but I was more focused on the green biohazard suits so I went back and looked at the products.

The message I got from a brief glimpse of the packaging was “industrial strength.” I like the strong color family concept but the colors themselves come across as harsh and the package looks rather mundane, “institutionalized” and definitely not consumer oriented. This might have been the company’s strategy to give the product the industrial strength look equating to a better stronger product. In that case, they got their message across. We will wait to see how the packaging evolves after it has been on the market and in the consumers hands for a while.

Another ad where the package was the supposed star of the show, Pepsi Light, got panned by a media critic too. “The session features a group of men and women moaning and flirting with the can of Pepsi on a pedestal to the tune of “You want it.” No thanks. Brown and bubbly…bad and burpy. Hardly appetizing.” Other media pundits also gave this ad thumbs down.

This sends a bad message to the packaging community, no matter how strongly the product is branded. I watched the commercial and didn’t get the point either.

So, spend some time and think about the perception of your package with a new product launch and analyze the cost of prime time advertising. What will the consumer see in your product? Will the first impression be a good one or a negative one that will have to be overcome at a later date? Does the package invite the consumer to come for a closer look? Remember, the best advertising will fail the test if the consumer doesn’t like the look of the product when they see it for themselves. With the right packaging, you can brand your product positively in the consumer’s eyes. Conversely, with the wrong packaging you can establish a lasting negative impression that can never be overcome.