How Promotional Products Help Businesses During Holiday Season

The holiday season is just around the corner. With it comes the perfect opportunity to re-connect with customers and remind them of your brand, products or services. Who doesn’t love to receive gifts.This holiday season give your customers or employees another reason to be happy with holiday promotional products. It’s the time of the year to thank them for their loyalty and support with holiday gifts. Such gifts or rewards that carry your logo or message serve as reminders of your brand and help increase brand recognition and recall. But, during the holiday season where every business is out there vying for attention, are you doing enough to stand apart and make a lasting impact.Businesses all across the globe are saving precious dollars using promotional products to do their advertising and boost their ROI. It is a time-tested form of marketing and it is cost-effective. A well-thought of and meaningful holiday gift for employees or customers goes a long way in increasing brand awareness, and is likely to be cherished by them. However, with several businesses going for the home run, you need a sound marketing strategy in place to stay ahead of the competition. Here are a few things that could help you strategize:1. Define your goals: As with every other marketing decision, it is important to decide what results are expected from giving away holiday promotional items. Is it to attract new customers or retain existing ones? Is it to launch a new product or service or to remind local customers of your business? Your goals will determine the way you can utilize promotional products to get your message across.2. Choose a product: Once you know your marketing goals, it becomes easy to narrow down the products that will help achieve those goals. The promo must also complement your business interest. So if you are looking to promote your hotel brand, giving away bags customized with your logo will be great advertising for you. A computer store would be better off giving imprinted USBs instead. Holiday gift ideas are several, but it is also important to choose a product that your customers would find useful.3. Place the order: Shopping for promotional items has now become easier with the all-pervading internet. Look out for distributors that offer the best quality products and deals. Don’t forget to check if they ship on time and if they offer free samples.4. Execute: As you go ahead with your plan, you might find that you need to tweak and adjust your strategy. In most campaigns it’s important to take a step back, evaluate, and make changes to your plans.5. Think not just for Holidays: Think ahead and save precious marketing dollars by buying in bulk, so the promos can be used for more than one event or campaign. Costs are perpetually rising and by stocking up on giveaways ahead of upcoming events your effective campaign costs will be much lower.For the best and low-priced holiday promotional items visit MyPromoShop Today!

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

Launching A Brand At The Super Bowl With “Dreadful” Packaging

I picked this up on the news this week and was interested to hear Ad Age critic Bob Garfield’s take on the Super Bowl ad for American Home Health. Although he loved the ad, he hated the packaging and in most cases the packaging is what will sell the product — or not.

This is a direct quote about the product and packaging. “You can go to great lengths to prevent germs wearing a biohazard suit 24/7 or you can use the new PS line of disinfectants. A solid product intro despite dreadful packaging and logotype.”

With each Super Bowl 30-second time slot costing a record $2.5 million – or $83,333 per second, you would think the company would have all their ducks (not AFLAC) in a row when it comes to product packaging. I remember the American Home Health ad, but I was more focused on the green biohazard suits so I went back and looked at the products.

The message I got from a brief glimpse of the packaging was “industrial strength.” I like the strong color family concept but the colors themselves come across as harsh and the package looks rather mundane, “institutionalized” and definitely not consumer oriented. This might have been the company’s strategy to give the product the industrial strength look equating to a better stronger product. In that case, they got their message across. We will wait to see how the packaging evolves after it has been on the market and in the consumers hands for a while.

Another ad where the package was the supposed star of the show, Pepsi Light, got panned by a media critic too. “The session features a group of men and women moaning and flirting with the can of Pepsi on a pedestal to the tune of “You want it.” No thanks. Brown and bubbly…bad and burpy. Hardly appetizing.” Other media pundits also gave this ad thumbs down.

This sends a bad message to the packaging community, no matter how strongly the product is branded. I watched the commercial and didn’t get the point either.

So, spend some time and think about the perception of your package with a new product launch and analyze the cost of prime time advertising. What will the consumer see in your product? Will the first impression be a good one or a negative one that will have to be overcome at a later date? Does the package invite the consumer to come for a closer look? Remember, the best advertising will fail the test if the consumer doesn’t like the look of the product when they see it for themselves. With the right packaging, you can brand your product positively in the consumer’s eyes. Conversely, with the wrong packaging you can establish a lasting negative impression that can never be overcome.