Preparing Your Website For a Pre-Launch

What Is A Pre-launch?

A lot of famous marketers preach what they practice about the pre-launch phase. It is one of the most important phases to launching a website. A lot of people overlook this and don’t focus enough on it, usually skipping straight to launching their website. What the pre-launch does is it creates a buzz and anticipation for your website. You want to get the message out to world that your website is launching soon and what you are offering is going to be fantastic.

Getting The Word Out To Your Audience

Just like marketing a product, service or website, there are some key elements that you must do in order to attract the target market to see your offer. Running a pre-launch is not much different and there are some similar concepts that are very effective.

* Leak A Free Resource. Give away your strongest resource like an ebook, podcast, video interview of your products or services. If your resource provides good quality content, it will attract a lot of attention and most likely be one of your best lead generators. Usually when you give something away for free and people see value, they will recommend and get others to try through word of mouth. Once they have opt-in into your email list, continue to provide them will more updates on your website launch over the coming days or weeks.

* Market Through A Blog. Create a blog just for this launch so people can come back to see your updates. Upload great content every few days such as audio and video demonstrations or interviews with experts. You can do it more frequently leading up to the week prior to the launch to encourage more people to visit. Furthermore create social proof by asking these visitors to leave comments and to share the content around.

* Ask People In Forums To Test Drive. Using forums to create the buzz is also a smart and effective method. Look for topics relating to your launch and share some information within the posts. Offer a small group to come and “test drive” the beta version of the website before the launch. It will create more anticipation and you will attract more people to the pre-launch.

* Email Your Family & Friends. Your closest friends and family will always be there to support you, no matter if you are selling dog food to selling ebooks online. Tell them about the launch and they will send their friends to the website just to have a look. You may get a top affiliate marketer seeing your website who is friends with one of your relatives and he may just recommend the website to his list.

* Form Joint Venture Partners. These are people with large lists who have a strong influence in the target market you are launching your website into. Approach top bloggers and experts in the your market and ask them to promote your pre-launch and in return offer them to see the complete website and test trial it before the launch date or something that would benefit them. Additionally it’s important that you build a relationship with these people and not just send a blast of emails out to them. Remember it’s your reputation on the line as well and you want to make sure that your joint ventures will be there for the long term.

Your Pre-launch Systems

As part of your pre-launch you will want to make sure you are capturing all the leads that are coming from all your marketing efforts. Prior to marketing you will want to have these systems and web pages in place:

* An Auto Responder. Aweber is an auto responder I highly recommend and talked about many times in the past. YOU need to make sure this is one system you have in place prior to your pre-launch. It will save you hundreds of hours in the future when you do launch your website. Furthermore you will be able to utilise the power of automatic follow ups which is crucial in keeping in contact with your subscribers.

* Coming Soon Page. Create a page on your main site that you says “Coming Soon” with a date letting people know when you will be going live. I recommend getting a programmer or someone to install a javascript with the countdown timers that says “7 days, 2 hours, 23 minutes, 10 seconds until launch”. People love to see that and will come back regularly to check the time to make sure they are not missing out. Also you need to have a name and email capture field at minimum on your “Coming Soon” page to allow for people to subscribe to the updates. This is where your auto responder plays a vital role. If you don’t know how to set this up, ask me and I’ll send you an email on how to do it.

* Pre-Launch Sales Letter. This is a sales letter written specifically for your joint venture partners and other top level marketers that are helping you to promote your pre-launch. What you want to include in this letter is what you would like them to do for you to promote the pre-launch and also what they will receive in return. It needs to be personal and provide them what is going to happen after the pre-launch and how will they benefit from helping you promote your website. It’s a very effective way to attract a lot of people to your website if your joint venture partner has a large list.

Simply take one or two of these methods, focus on them and do them really well, and I am sure you will have a successful pre-launch. Any comments or feedback on pre-launches please write them below.

Product Launch Tips

This formula presumes you’ve built a list. That’s a whole other system or article. Without a list, there will be no sales or activity. Very important that you read my other articles on how to build one.

Get personal with your subscribers. Turn a launch into a nice long conversation with the subscribers on your list. Invite them into your world. In doing so, they actually take on ownership of the product. They feel like they’ve created it with you. How?

Survey your list.

Suggestion: Growing tomatoes. Get your “list” to help you design your product. Gather data via responses. Use Survey Monkey or simply send an email with two or three questions…such as…”I get a lot of questions all the time about how to grow big, juicy tomatoes.”

“I’ve been thinking about creating a product (putting together a guide on how to do this) about growing spectacular tomatoes. What should I put in it? I want to make sure I cover all the bases. Here’s what I mean…If you and I were in the garden, what would your top two questions be?”

Hit your reply button and let me know.

Best Regards,

Your name

P.S. Yes, I’m serious. I really want to hear from you. Hit reply now and tell me what you would ask me.

Next step…

Take the responses from the questions you asked and sketch out a product design.

In your next email to them.

“What format would you like to get this in?”

EBook?

Hardcopy?

CD?

Video?

Hit reply and let me know how it would be most valuable to you.

P.S. I’m wondering how much to charge the rest of the world for this. Naturally, I’m going to give my subscribers a significant discount on the product, but what do you think the rest of the world should pay for a product like this?

Next step.

After gathering all the “data” see if there’s enough interest to create a product based on the replies.

If it’s in video form, make one, post it on your blog and send the link to your list and ask them to watch it (let them know you’re not a professional videographer,) but this is one of my best tips or secrets. Why don’t you watch it and let me know what you think.

THIS BUILDS SOCIAL PROOF VIA WEB 2.0

People log onto your blog, see your videos and make comments. (Be prepared for some that criticize (constructively hopefully) your lighting, the sound, etc.) Remember, it’s the INFORMATION people are searching for. Your job is to give them the highest quality INFORMATION in the easiest to digest and apply method.

This is very broad stroke but illustrates one method of creating a product that is in demand. Not one you think will sell.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.