A Brief About The Process of Product Branding

The product that you have manufactured might be great in terms of technology and invention. However, it does not mean that you will be able to sell that product easily in the market. Any great idea can turn into a major failure if it is not targeted at the right masses and if it fails to connect with the buyers.

Product branding is a part of brand building strategy. This type of branding does not deal with the promotion of your brand or company. It just focuses on the product and the ways, which can be used to promote it specifically in the market.

The very first step is to come up with a product. It is easy. There’s no difficulty in pursuing an idea and launching it in the market. Whether it will be popular or whether you will be able to sell it in the market is the bigger concern. This is the first step of product branding. If you have to come up with a product that immediately attracts the attention of the masses, you must start with the usability. Think of the things that you would love to have in your day-to-day life, which will make your life easier. If you can create something that will be required by people quite often, you have a great chance of attaining high profits by selling that product.

You may also try combining a couple of things to create a product that can suffice for both their uses. Your new product may offer features that don’t exist separately.

The next step is to design that product into something that can be sold easily. This is the most crucial stage of product branding. The design should be attractive. It should be able to connect with the audience. It should explain your product. While looking after all these things, you must also look after the cost. For any product launch, you will be required to indulge in mass production. Thus, you must look after your budget as well.

After that, you have to decide your target audience. Whatever promotions follow before or after the launch of your product, they must be created keeping that audience in mind. The aim is to connect with your buyer on an emotional level. The promotions must generate an interest in your potential buyers. They must feel the need to purchase and try your product.

How Promotional Products Help Businesses During Holiday Season

The holiday season is just around the corner. With it comes the perfect opportunity to re-connect with customers and remind them of your brand, products or services. Who doesn’t love to receive gifts.This holiday season give your customers or employees another reason to be happy with holiday promotional products. It’s the time of the year to thank them for their loyalty and support with holiday gifts. Such gifts or rewards that carry your logo or message serve as reminders of your brand and help increase brand recognition and recall. But, during the holiday season where every business is out there vying for attention, are you doing enough to stand apart and make a lasting impact.Businesses all across the globe are saving precious dollars using promotional products to do their advertising and boost their ROI. It is a time-tested form of marketing and it is cost-effective. A well-thought of and meaningful holiday gift for employees or customers goes a long way in increasing brand awareness, and is likely to be cherished by them. However, with several businesses going for the home run, you need a sound marketing strategy in place to stay ahead of the competition. Here are a few things that could help you strategize:1. Define your goals: As with every other marketing decision, it is important to decide what results are expected from giving away holiday promotional items. Is it to attract new customers or retain existing ones? Is it to launch a new product or service or to remind local customers of your business? Your goals will determine the way you can utilize promotional products to get your message across.2. Choose a product: Once you know your marketing goals, it becomes easy to narrow down the products that will help achieve those goals. The promo must also complement your business interest. So if you are looking to promote your hotel brand, giving away bags customized with your logo will be great advertising for you. A computer store would be better off giving imprinted USBs instead. Holiday gift ideas are several, but it is also important to choose a product that your customers would find useful.3. Place the order: Shopping for promotional items has now become easier with the all-pervading internet. Look out for distributors that offer the best quality products and deals. Don’t forget to check if they ship on time and if they offer free samples.4. Execute: As you go ahead with your plan, you might find that you need to tweak and adjust your strategy. In most campaigns it’s important to take a step back, evaluate, and make changes to your plans.5. Think not just for Holidays: Think ahead and save precious marketing dollars by buying in bulk, so the promos can be used for more than one event or campaign. Costs are perpetually rising and by stocking up on giveaways ahead of upcoming events your effective campaign costs will be much lower.For the best and low-priced holiday promotional items visit MyPromoShop Today!

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.