Preparing Your Website For a Pre-Launch

What Is A Pre-launch?

A lot of famous marketers preach what they practice about the pre-launch phase. It is one of the most important phases to launching a website. A lot of people overlook this and don’t focus enough on it, usually skipping straight to launching their website. What the pre-launch does is it creates a buzz and anticipation for your website. You want to get the message out to world that your website is launching soon and what you are offering is going to be fantastic.

Getting The Word Out To Your Audience

Just like marketing a product, service or website, there are some key elements that you must do in order to attract the target market to see your offer. Running a pre-launch is not much different and there are some similar concepts that are very effective.

* Leak A Free Resource. Give away your strongest resource like an ebook, podcast, video interview of your products or services. If your resource provides good quality content, it will attract a lot of attention and most likely be one of your best lead generators. Usually when you give something away for free and people see value, they will recommend and get others to try through word of mouth. Once they have opt-in into your email list, continue to provide them will more updates on your website launch over the coming days or weeks.

* Market Through A Blog. Create a blog just for this launch so people can come back to see your updates. Upload great content every few days such as audio and video demonstrations or interviews with experts. You can do it more frequently leading up to the week prior to the launch to encourage more people to visit. Furthermore create social proof by asking these visitors to leave comments and to share the content around.

* Ask People In Forums To Test Drive. Using forums to create the buzz is also a smart and effective method. Look for topics relating to your launch and share some information within the posts. Offer a small group to come and “test drive” the beta version of the website before the launch. It will create more anticipation and you will attract more people to the pre-launch.

* Email Your Family & Friends. Your closest friends and family will always be there to support you, no matter if you are selling dog food to selling ebooks online. Tell them about the launch and they will send their friends to the website just to have a look. You may get a top affiliate marketer seeing your website who is friends with one of your relatives and he may just recommend the website to his list.

* Form Joint Venture Partners. These are people with large lists who have a strong influence in the target market you are launching your website into. Approach top bloggers and experts in the your market and ask them to promote your pre-launch and in return offer them to see the complete website and test trial it before the launch date or something that would benefit them. Additionally it’s important that you build a relationship with these people and not just send a blast of emails out to them. Remember it’s your reputation on the line as well and you want to make sure that your joint ventures will be there for the long term.

Your Pre-launch Systems

As part of your pre-launch you will want to make sure you are capturing all the leads that are coming from all your marketing efforts. Prior to marketing you will want to have these systems and web pages in place:

* An Auto Responder. Aweber is an auto responder I highly recommend and talked about many times in the past. YOU need to make sure this is one system you have in place prior to your pre-launch. It will save you hundreds of hours in the future when you do launch your website. Furthermore you will be able to utilise the power of automatic follow ups which is crucial in keeping in contact with your subscribers.

* Coming Soon Page. Create a page on your main site that you says “Coming Soon” with a date letting people know when you will be going live. I recommend getting a programmer or someone to install a javascript with the countdown timers that says “7 days, 2 hours, 23 minutes, 10 seconds until launch”. People love to see that and will come back regularly to check the time to make sure they are not missing out. Also you need to have a name and email capture field at minimum on your “Coming Soon” page to allow for people to subscribe to the updates. This is where your auto responder plays a vital role. If you don’t know how to set this up, ask me and I’ll send you an email on how to do it.

* Pre-Launch Sales Letter. This is a sales letter written specifically for your joint venture partners and other top level marketers that are helping you to promote your pre-launch. What you want to include in this letter is what you would like them to do for you to promote the pre-launch and also what they will receive in return. It needs to be personal and provide them what is going to happen after the pre-launch and how will they benefit from helping you promote your website. It’s a very effective way to attract a lot of people to your website if your joint venture partner has a large list.

Simply take one or two of these methods, focus on them and do them really well, and I am sure you will have a successful pre-launch. Any comments or feedback on pre-launches please write them below.

Best Product Launching – 5 First Steps to Get Started With Product Launching

Product launching is one momentous event for any company. It marks the beginning of finally generating profit from the product that was recently created. If you want your product to fare well in the market, you have to make sure that it creates a big buzz among your target market. You can easily do this by making sure that your product launching is a huge hit! But how can you exactly do that? Here are the 5 first steps to get you started with product launching:

1. Inform your target market about your product launching. You can post an announcement on your website about your product launching. Be sure to include pertinent information like the date, time, your guests, endorsers, and most importantly the benefit that your target market will get once they attend this exciting event.

2. Encourage your target market to attend. Give them freebies or huge discounts in exchange of their attendance. Or you can run a raffle or exciting games where participants will get great prizes. This will definitely boost the number of your visitors.

3. Advertise your product launching to various websites. Identify the websites that are frequented by your target market and place a banner ad to announce the upcoming event. This is a great way to reach your potential clients without spending too much on advertising cost.

4. Send personal invitations. You can send your invitations through postal mail to add a personal touch. This gesture will surely be appreciated by your potential clients and may convince them to attend the event.

5. Hire some help. Product launching can be very taxing and time-consuming. To make sure that all tasks will be done on time, hire some people and delegate. You will not be able to do it alone.

The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.